The Washington Post Halts X Advertising
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The Washington Post has stopped advertising on Twitter.
It is unclear how much they spent on advertising.
The Washington Post put a “pause” on its ad spending on Elon Musk’s Twitter/X, reported the Washingtonian’s Andrew Beaujon on Tuesday.
Major advertisers have been abandoning X in recent weeks after a string of anti-Semitism controversies surrounding Elon Musk and his online posts. On Tuesday Musk continued his controversial behavior and shared a meme embracing the widely debunked “Pizzagate” conspiracy theory spread by the likes of far-right personality Jack Posobiec. Musk later deleted the tweet.
Beaujon reported that a Post spokesperson confirmed the ad pause, but that “the spokesperson wasn’t able to confirm how much the Post spent advertising on Twitter/X but said the decision is effective this week and that its ads should stop running on Musk’s platform soon. Twitter did not immediately reply to a request for comment.”
The Post’s well-known tech journalist Taylor Lorenz wrote on Threads Sunday that she had contacted her paper’s ad department. “I asked WaPo’s advertising team for comment on why they continue to fund Musk for this most recent story I did with colleagues on rising anti semitism, and they declined to respond.”
More layoffs are expected to hit the Washington Post.
Hard times have arrived at The Washington Post.
In a memo circulated among the paper’s staff and obtained by Semafor media reporter Max Tani, company CEO Patty Stonesifer warned that although 120 employees have already accepted buyout packages, a further 120 must agree to do so, or they will be forced to “implement involuntary layoffs.”
“As promised, I will continue to provide updates on the voluntary separation package and where we stand in the process,” Stonesifer wrote. “As of today, 120 employees have accepted the package.”
“We now have just under two weeks before the December 11 deadline for non-union employees and two and a half weeks before the December 15 deadline for Guild-covered employees,” she continued.
