Rumble Sues Google

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Rumble is suing Google again.

They filed a second lawsuit arguing that Google is illegally leveraging its dominance in ad technology which is hurting Rumble.

The first lawsuit is currently in discovery.

Axios reported:

Rumble, the publicly-traded YouTube alternative that’s favored by conservatives, has filed a lawsuit against Google and its parent Alphabet

The big picture: The lawsuit argues that Google owes Rumble upwards of $1 billion in damages for lost ad revenue as a client, and for illegally leveraging its dominance in ad technology to hamper Rumble’s ability to compete as an ad tech competitor.

This is the second lawsuit filed by the video company against Google. Rumble first sued Google in 2021 for illegally favoring YouTube videos in Google search results and within its Android mobile operating system.
That lawsuit is currently in discovery, after a judge decided against Google in its motion to dismiss the case.

The Department of Justice also filed a lawsuit against Google last year.

Reuters reported:

The U.S. Justice Department also filed an advertising lawsuit against Google last year accusing the company of abusing its dominance of the digital advertising business and argued that it should be forced to sell its ad manager suite.