Hundreds Of Workers Laid Off By Bud Light Brewer
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Bud Light’s problems are mounting.
Their brewer, Anheuser-Busch InBev, laid off hundreds of workers in the United States.
Anheuser-Busch InBev laid off hundreds of workers at its U.S. offices after months of slumping sales at Bud Light.
The world’s largest brewer, which also sells Stella Artois and Budweiser, on Wednesday said the cuts would affect less than 2% of its roughly 18,000 U.S. workforce. The layoffs won’t impact front-line workers such as brewery and warehouse staff, the company said.
“While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,” Anheuser-Busch Chief Executive Brendan Whitworth said in a written statement. “These corporate structure changes will enable our teams to focus on what we do best—brewing great beer for everyone.”
The restructuring eliminated corporate and marketing roles at major U.S. offices, including St. Louis, New York and Los Angeles.
These layoffs come as Bud Light’s sales slump continues.
Bud Light sales continue to drop following the recent boycott against the brand, a plunge that’s helping the rise of rival brands such as Yuengling Light Lager, Coors Light, and Miller Lite, according to the latest data seen by Newsweek.
Sales for Bud Light over a four-week period ending on July 15 were down 13.6 percent, while the brand’s volume—the number of units of beer sold—fell 18 percent. This is according to NielsenIQ sales data obtained by Newsweek via industry consultancy firm Bump Williams Consulting. In the single week ending July 15, sales for the beer brand were down 26.1 percent and 29.7 percent in volume, a slightly larger drop than in the week before.
The data shows that Bud Light is still struggling to recover from finding itself in the center of a culture-war storm in April, when the brand sent trans influencer and activist Dylan Mulvaney a personalized beer can to commemorate her 365 days of living as a woman.
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As Bud Light and its parent company Anheuser-Busch suffered the impact of the controversy, other rival beers have seen an increase in sales. The NielsenIQ sales data shows that Miller Lite increased its sales by 16.9 percent in the week ending on July 15. Coors Light saw a 21.6 percent surge, while Yuengling Traditional Amber Lager had a 25.3 percent rise.
